Exon Games knew the revenue was in the catalog. They just couldn't reach it.
The store sells digital game keys, software licenses, and subscription services across every major platform: Steam, Xbox, PlayStation, Nintendo, Microsoft Office, Adobe, Netflix. Thousands of SKUs, and the relationships between them are obvious once you see them. Buy FIFA on Xbox and you probably want an Xbox Game Pass subscription. Buy Windows 11 and you probably need an Office license. Buy a base game and you're a candidate for the expansion pack, unless you already bought the deluxe edition that includes it.
A human merchandise team could map those relationships for a hundred products. At thousands of SKUs, with new titles, DLCs, and subscriptions launching every week, manual cross-selling breaks down before it starts. Every unlinked product was a missed opportunity, and Exon Games had thousands of them.
This case study covers what happened when AI product recommendations were built into the store: 13.46% more revenue from existing traffic, a 26% AOV lift, and 20x ROI.
About Exon Games
Exon Games is a high-volume Shopify store based in Israel, serving the local gaming community with digital game keys, software licenses, and subscription services. Their catalog spans every major gaming platform alongside productivity software, creative tools, and premium subscriptions including Netflix, Spotify, and YouTube Premium.
The store operates entirely in Hebrew with a right-to-left layout and Israeli Shekel pricing. Thousands of digital products, where the same title exists across multiple platforms and each version comes with its own DLCs, season passes, and add-ons.
The challenge: cross-selling a digital catalog that generic AI can't read
Platform context matters more than any other signal
A customer buying "GTA V for Xbox Series X" and a customer buying "GTA V for PlayStation 5" are not the same customer from a cross-sell standpoint. The first needs Xbox Game Pass, Xbox gift cards, Xbox-compatible DLC. The second needs PlayStation Plus. Surfacing PlayStation content to an Xbox buyer is worse than showing nothing — it trains customers to ignore the recommendation widget entirely.
Most recommendation engines treat platform as a product attribute, like color or size. They don't account for the fact that platform determines a whole ecosystem of compatible products. An Xbox game pairs with Xbox subscriptions not because of shared keywords, but because of logical relationships that standard AI isn't built to track.