Hat Country
↳ Click-only attribution, validated against Hat Country's Shopify order data over the measurement window. No view-through credit: a shopper clicks a widget, adds to cart, and buys in the same session.
Hat Country is a Shopify Plus retailer of western hats, boots, and lifestyle apparel with a broad, deep catalog: the kind of store where a first-time visitor sees a fraction of what's on offer.
The challenge
Several merchandising plugins were doing overlapping jobs and contradicting each other on the product page. Single-item carts were the norm, and the team spent real time hand-writing rules that never quite kept up with the catalog.
What we deployed
We replaced the stack of plugins with several recommendation models trained on Hat Country's own catalog and orders (Frequently Bought Together, Complete the Look, and Complete Your Cart), each matched to its spot on the product page and cart. No rules to write: the models learn the pairings and refresh continuously.
“Shaswat went above and beyond, building custom recommendation models tailored to our catalog and customer behavior. The PersonalizerAI app has become one of our most valuable tools for increasing average order value and improving the shopping experience for our customers.”
Measured in revenue.
AOV lift
rolling 30-dayROI
trailing 12 monthsmerchandising apps
consolidated↳ Click-only attribution, validated against Hat Country's Shopify order data over the measurement window. No view-through credit: a shopper clicks a widget, adds to cart, and buys in the same session.
