We Found 13.46% Extra Revenue Hidden in Exon Games' Catalog.
An Israeli digital gaming store selling game keys, software licenses, and subscriptions. Manual cross-selling couldn't keep up with thousands of SKUs. AI found the revenue the team knew was there but couldn't reach.
Exon Games —
Israel's Digital Gaming Marketplace
Exon Games is a high-volume Shopify store based in Israel, selling digital game keys, software licenses, and subscription services. Their catalog spans every major gaming platform — Steam, Xbox, PlayStation, Nintendo — plus productivity software and premium subscriptions.
The store operates entirely in Hebrew with right-to-left layout and Israeli Shekel pricing. Their catalog is massive: thousands of digital products where the same title can have multiple versions across platforms, each with its own DLCs, season passes, and add-ons.
The team knew there was revenue hiding in their catalog... But with thousands of SKUs and complex platform relationships, manual cross-selling was impossible.
The Revenue Gap
Finding the money left on the table
Thousands of products. Platform versions. Zero way to cross-sell manually.
Digital products are deceptively complex to cross-sell. Standard algorithms fail because relationships are invisible without AI that understands the gaming ecosystem structurally.
Platform Complexity
A customer viewing “GTA V for Xbox Series X” should see Xbox Game Pass Ultimate — not the PlayStation version of GTA or a random Steam game. The AI needed to understand that platform context determines which products are relevant.
Version & Add-On Relationships
Games have standard editions, deluxe editions, DLCs, season passes, and expansion packs. The AI needed to understand that someone buying a base game is a prime candidate for the expansion pack — and that someone buying the deluxe edition already has it.
Scale Without Manual Curation
New games, DLCs, and subscriptions launch constantly. The catalog changes weekly. Manual product pairing couldn't keep up — and every unlinked product was a missed cross-sell opportunity. They needed an automated system.
AI that speaks gamer — and drives revenue with automatic bundle pricing
Capability 1: Platform-Aware Recommendations
PersonalizerAI's AI understands the gaming ecosystem at a structural level. It knows that Xbox games pair with Xbox Game Pass and Xbox gift cards — not PlayStation Plus. It understands that DLC requires the base game.
This isn't keyword matching — it's contextual understanding. The AI recognizes that “XBOX Game Pass Ultimate 3 Months” and “Forza Horizon 5” belong in the same set because they share platform context, even though they share zero keywords.
Capability 2: FBT with Automatic Discounts
This is the revenue engine. PersonalizerAI's Frequently Bought Together widget doesn't just show related products — it creates dynamically priced bundles using Shopify Functions.
When a customer adds a game to their cart, the FBT widget presents complementary products with an automatic bundle discount applied. “Buy FIFA 25 + Xbox Game Pass — save 10%.” Shopify Functions handles the discount natively at checkout. No friction. Incremental revenue captured.
The Customer Journey (AI Discovery Flow)
Discovery
AI adapts product grids by platform and browsing behavior.
Product Page
FBT bundles with automatic discounts (DLCs, related games).
Cart
In-cart upsells based on cart contents and platform context.
Checkout
Final bundle offers before purchase completion.
Post-Purchase
Immediate recommendations for related content driving repeats.
Platform-specific product recommendations
FBT with bundle discount badge (Shopify Functions)
13.46% revenue that was always there — AI just found it.
Directly attributed to AI-powered recommendations and bundle pricing. This is new revenue extracted from existing traffic — without additional ad spend or customer acquisition costs.
Every dollar spent on PersonalizerAI returned twenty. Platform-aware recommendations and automatic bundle discounts created a self-reinforcing revenue engine that paid for itself within weeks.
Customers buying bundled games and subscriptions at a discount spent significantly more per order than those buying individual items. The bundles made higher spending feel like saving.
Scale Projection: Hitting the ceiling
$100K/mo baseline
+$13,460/mo additional revenue
$500K/mo baseline
+$67,300/mo additional revenue
$1M/mo baseline
+$134,600/mo additional revenue ($1.6M+ annually)
"The personalized cross-sells on game keys significantly improved our unit economics in a very competitive margins business. Dynamic bundle pricing changed everything."
Marketing Head
Exon Games
Why generic recommendation engines fail with digital catalogs
Digital products are structurally different from physical goods. Standard recommendation engines treat every SKU as an independent item. PersonalizerAI understands the ecosystem-level relationships between products.
Platform Context First
The AI treats platform (Xbox, PlayStation, Steam, Nintendo) as a first-class dimension, not just a product attribute. Recommendations are always platform-coherent.
Bundle Pricing via Shopify Functions
FBT widgets apply automatic discounts natively at checkout. No workarounds, no discount codes — just dynamic bundle pricing that incentivizes higher order values.
Version Intelligence
The AI distinguishes base games, deluxe editions, DLCs, and season passes. It knows not to recommend DLC to someone buying the deluxe edition that already includes it.
Full RTL Localization
Full right-to-left (RTL) support for Hebrew, local currency display in Israeli Shekels, and UI that adapts seamlessly to the store's language and layout.
Continuous Learning
New games, DLCs, and subscriptions are added weekly. The AI automatically incorporates new products into its recommendation graph without manual intervention.
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