Exon Games
↳ Click-only attribution, validated against Exon Games' Shopify order data over the measurement window. Revenue lift measured against the pre-deployment baseline.
Exon Games sells digital game keys, DLC, season passes, and software licenses across PC, Switch, PlayStation, and Xbox, with a storefront in Hebrew and English: a catalog where the right add-on depends heavily on platform and context.
The challenge
Manually bundling products across that many platforms and add-on types is a non-starter. The relationships that drive attach revenue (this game with that DLC, on this platform) were impossible to maintain by hand.
What we deployed
The cart-time upsell model learns those platform- and context-aware relationships automatically, in both Hebrew and English, and applies bundle discounts in the cart. It now drives the majority of attached revenue with no ongoing merchandising effort.
“The personalized cross-sells on game keys significantly improved our unit economics in a very competitive margins business. Dynamic bundle pricing changed everything.”
Measured in revenue.
revenue lift
trailing 90-dayROI
trailing 12 monthscatalog
keys, DLC, licenses↳ Click-only attribution, validated against Exon Games' Shopify order data over the measurement window. Revenue lift measured against the pre-deployment baseline.
