Enterprise-Grade AI. Built for the Brands That Were Priced Out of It.
The best product discovery technology in ecommerce: the kind that knows what a customer wants before they do, that turns search bars into revenue engines, that makes every page feel personally curated was locked behind six-figure contracts and enterprise sales cycles. If you weren't doing $10M+ a year, you didn't get access. We built PersonalizerAI to change that.
Shaswat & Nandini
Co-Founders, PersonalizerAI
The Problem We Saw
From Freelance Dev to AI Founder
Shaswat has been writing code since he was 13. He cut his teeth building WordPress and WooCommerce sites as a freelance developer, then co-founded a boutique software agency with Nandini, building custom ecommerce solutions on Shopify and WooCommerce for brands that needed more than off-the-shelf tools. That work — years inside merchants' actual stores, seeing what drove revenue and what didn't — shaped everything about how PersonalizerAI was built. He then earned a Master of Science in AI and Machine Learning from Liverpool John Moores University in the UK, and applied it to the problem he'd been watching up close: product discovery was broken for every merchant who wasn't enterprise.
The Enterprise Advantage
Enterprise brands had recommendation engines trained on their specific catalogs, personalized search that understood intent, and AI that got smarter with every customer interaction. They had teams of ML engineers tuning models, data scientists analyzing purchase patterns, and the budgets to pay for all of it.
Everyone else got a keyword search bar and a "You may also like" widget that showed the same products to every visitor.
The Gap We're Closing
The technology to do this right wasn't theoretical. It existed. It was just expensive, complex, and gatekept. Recommendations apps charged $99-$999/month whether they work or not. Search apps charged per search query. Most "AI" recommendation apps are thin wrappers around basic collaborative filtering.
PersonalizerAI started with a different question: what if a Shopify brand doing $100K a month could have the same quality of AI product discovery as one doing $100M — and what if the technology only got paid when it actually delivered?
Two Founders. Serious Technology.
PersonalizerAI is built by Shaswat and Nandini — co-founders who've been building ecommerce software together since before PersonalizerAI existed. Shaswat leads the technical side: AI architecture, model development, and the engineering that turns merchant data into revenue. Nandini leads marketing, branding, and UI/UX — she's the reason every widget looks like it belongs on your store, not bolted onto it. They stay lean on purpose. Every merchant works directly with the people who built the product — not a support tier, not a ticket queue, not a CSM reading from a script.
1On the technology side:
We build proprietary recommendation and search models powered by AI from Google and Anthropic. Our models are trained on each merchant's specific catalog, order history, and customer behavior. We don't sell a generic algorithm with a settings panel. We build AI that understands YOUR store — and for merchants with unique catalog structures, we build entirely custom models.
When Hat Country needed recommendation models that understood western wear styling hierarchies — how hat brims relate to crown shapes, how boots pair with belts — we built those models from scratch. The result: 23% AOV lift and 40x ROI.
2On the relationship side:
Every merchant gets direct access to the team that's building the product. Not because we haven't scaled support yet — because that's how we think this should work. Your store's data teaches our models. Your feedback shapes our roadmap. When you tell us something isn't working, the person who hears it is the same person who can fix it.
"Shaswat went above and beyond, building custom recommendation models tailored to our catalog and customer behavior. That level of support is rare."
Performance-Based Pricing Isn't a Marketing Gimmick.
It's What Honest Looks Like.
Most recommendation apps charge flat monthly fees — $99, $299, $999 — regardless of whether they generate a single dollar of additional revenue. They get paid whether their AI works or not. The merchant bears all the risk.
We thought that was backwards.
PersonalizerAI charges $29.99/month plus a commission on the revenue our AI actually generates — tracked through click-only attribution, verifiable in your own Shopify analytics. If we don't make you money, we don't make money. That's not altruism. It's alignment.
This model forces us to build better AI. Every percentage point of AOV lift we deliver earns us both more. Every recommendation that doesn't convert costs us both. We have the same incentive structure as a performance marketer, except we're optimizing your product discovery, not your ad spend.
$4M+ in merchant revenue influenced
23-34% average AOV lift across our merchant base. Click-only attribution — no inflated numbers. Every dollar is verifiable in Shopify's own analytics.
We're Just Getting Started
PersonalizerAI started with product recommendations. Then we built AI Search that replaces Shopify's default entirely. Both products are live, generating real revenue for merchants across fashion, home goods, gaming, and more.
But product discovery doesn't stop at recommendations and search. Every touchpoint where a customer interacts with your catalog is an opportunity to surface the right product at the right moment. Our roadmap is built around one question: where else in the shopping journey can AI make a difference?
We're building for a future where every Shopify store — regardless of size — has the same caliber of AI-powered product discovery that was previously reserved for the biggest brands in ecommerce. That future is closer than most people think.
Every Claim on This Page Is Backed by Real Merchant Data
Hat Country
Western wear
Custom-built recommendation models for their unique catalog structure.
Read full case studyLoveNspire
Gifts & home decor
AI doubled the number of items customers add per order.
Read full case studyExon Games
Gaming & collectibles
Large catalog, Hebrew-language store. AI works across languages and verticals.
Read full case studyWe'd Rather Show You Than Tell You
Book a free revenue audit. In 20 minutes, we'll walk through your store, show you where product discovery is costing you revenue, and demo PersonalizerAI on your actual catalog. No pitch deck. No generic demo. Your store, your data.
Book My Revenue AuditBuilt for Shopify brands ready to grow.