Hat Country is a premier online retailer specializing in Western wear, offering a diverse selection of cowboy and cowgirl hats, boots, apparel, and accessories. They were looking into improving their product discovery and boosting average order value and sales.
How we helped:
Upon installing PersonalizerAI, our team immediately helped create a personalization strategy for challenges faced by hatcountry.com.
We added "Complete The Look" and "Similar Items" widget on the product page.
What are "Complete The Look" & "Similar Items" Recommendations
"Complete The Look" and "Similar Items"recommendations are a powerful sales tool that can help Shopify merchants dramatically increase their sales and average order value.
How it worked:
1. Discoverability of hidden gems lead to increase in sales
Customers often miss out on great products that might perfectly complement their style. Our app proactively presents those products within the "Complete The Look" context, improving product discovery.
2. Multiple items per purchase lead to increase in AOV
By making it easy to find and add multiple complementary items, you increase the overall value of each purchase.
3. Improved navigation and style inspiration lead to enhanced customer experience and loyalty
Customers find related items faster, saving time and effort. The recommendations provide styling inspiration, making it easy for customers to envision how to wear the products.
We added "Recommended For You" and "Best Sellers" widget on the homepage.
What are "Recommended For You" & "Best Sellers" Recommendations
The "Recommended For You" widget immediately provides each shopper with a curated selection of products tailored to their individual interests and past behavior.
This personalized discovery grabs their attention right away, leading to higher engagement rates (more browsing, more clicks) and a greater likelihood of exploring items they wouldn't have otherwise found.
The "Best Sellers" widget uses the power of social proof by highlighting the most popular items. By showcasing what other customers are loving and buying, it builds trust and credibility with new visitors.
How it worked:
1. Personalized discovery & Increased engagement
It made the shopping experience feel more relevant and less overwhelming, capturing their interest from the moment they land on your homepage.
2. Social Proof & Streamlined Decision-Making
We streamlined the decision-making process for shoppers who might be unsure where to start, directing them towards items with a track record of success and reducing the hesitation that can lead to abandoning a purchase.
3. Enhanced Conversion & Sales
Together, both drastically increased product discoverability beyond standard navigation, leading to higher click-through rates on product pages, an increase in items added to carts and more sales.
We added "Recommended For You" widget in the cart page.
Placing "Recommended For You" on the cart page is a powerful move because it leverages a key moment in the customer journey to drive both immediate sales by increasing AOV and the long-term value by improving customer experience.
How it worked:
1. Strategic Cross-Selling & Increased Order Value
This was crucial because the shopper had already decided to purchase something and is likely more open to adding related items. By presenting these relevant recommendations at this critical point, we significantly increased the chances of boosting the average order value and moving shoppers to purchase more.
2. Reduced Cart Abandonment & Gentle Nudging
The cart page is often the last hurdle before a purchase is completed, and is a place where cart abandonment is a common problem. The "Recommended For You" widget reduced cart abandonment by offering an additional incentive to complete the purchase. Also, it acted as a gentle "nudge" by presenting items they might have forgotten or considered but not yet added.
The Results
Our personalized product recommendations, strategically placed throughout the shopping experience, drove Hat Country's average order value by 23% and they saw more than 40x return on their investment.