12 Best Shopify Email Marketing Apps in 2024

Looking for the best Shopify email marketing apps? Check out these 12 best apps to create effective email campaigns, increase open rates and boost sales.

Author's avatar

Shaswat Saxena


April 16, 2024

Pink background with text and photo of mobile phone

Table Of Contents

Email marketing is an essential element of any successful ecommerce business. With the right Shopify app, you can create and send targeted email campaigns that reach your customers at the right time, with the right message.

These apps offer a range of features, including customizable templates, automated campaigns, and advanced segmentation tools, allowing you to send personalized emails that drive engagement and sales.

Whether you're looking to increase customer loyalty, promote new products, or recover abandoned carts, an email marketing app is a must-have for any eCommerce entrepreneur.

What are Shopify Email Marketing apps ?

Email marketing apps can be a game-changer for any online store. They allow merchants to stay in touch with their customers, send personalized messages, and promote their products or services.

With email marketing apps, you can create beautiful and engaging email campaigns, automate your email flows, and track the performance of your emails. These apps can help you increase customer loyalty, drive traffic to your store, and boost your sales.

Plus, they can save you time and effort by automating repetitive tasks and allowing you to focus on other aspects of your business. In short, email marketing apps are essential for any online store that wants to stay competitive and grow their business.

1. Shopify Email

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Shopify Email is the perfect tool for creating and sending branded emails directly from your Shopify store. With its easy-to-use drag-and-drop editor, you can create stunning emails in just minutes. The app also provides a variety of templates for special occasions, sales, restocks, products, and more.

By personalizing your subject line and body text with your customer's name, you can increase engagement and encourage purchases. Additionally, Shopify Email allows you to track vital metrics such as click-through rates, products added to cart, and purchases, making it easier for you to optimize your campaigns for better results. Overall, Shopify Email is an essential app for any merchant looking to take their email marketing to the next level.

2. Klaviyo: Email Marketing & SMS

Email and SMS marketing platform for ecommerce brands

Klaviyo: Email Marketing & SMS is a Shopify strategic partner that enables brands to effectively manage customer data and cultivate long-term relationships. With Klaviyo's email and SMS templates, you can automate personalized communication such as price drop alerts, cart reminders, and recommendations.

Klaviyo also allows you to sync all-time Shopify data and build detailed audience segmentation using predictive analytics. Moreover, the app offers built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop, and provides real-time revenue data per automation, campaign, segment, and channel.

You can even send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more. Say goodbye to ineffective batching and blasting with Klaviyo.

3. Mailchimp: Email Marketing

The email marketing platform that recommends ways to improve content, targeting, and automations.

Mailchimp: Email Marketing is the ultimate platform for entrepreneurs looking to grow their business. With precision-targeted emails, expert insights, and powerful marketing CRM, Mailchimp has everything you need to sell more.

The integration with Shopify online store and POS allows you to launch email automations, access creative assets, and leverage insights powered by data from millions of campaigns in your industry. With pre-built pop-up forms and landing pages, you can publish in seconds. 

4. SMSBump: SMS Marketing & Email

Drive more revenue and sales with powerful SMS and email campaigns and automations.

SMSBump: SMS Marketing & Email is the ultimate solution for your online store. Boost your SMS & email lists, recover abandoned carts and send revenue-driving texts and emails with ease. Choose from a collection of high-converting SMS templates and automations to engage with shoppers in real time.

Personalize campaigns, A/B test, and build custom SMS flows based on real-time events. With flexible and transparent pay-as-you-grow SMS & email pricing plans, you can create hyper-targeted segments and maximize the impact of each customer interaction.

5. Privy ‑ Pop Ups, Email, & SMS

Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

Privy - Pop Ups, Email, & SMS is the ultimate app for Shopify businesses to grow their email and SMS contacts, improve website conversion rates, and automate marketing efforts. With its simple drag-and-drop email editor and pre-built templates, you can easily create email newsletters.

The app offers dozens of popup display options and SMS marketing features like after-signup and cart saver texts. You can also set up email and SMS automations to run 24/7. The best part? Privy is designed for ease-of-use, so you can focus on growing your business. Plus, you'll have access to expert onboarding, support, and 1:1 coaching.

6. Omnisend Email Marketing & SMS

Easily create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend Email Marketing & SMS is a feature-rich app that assists ecommerce stores to increase their sales. It's made-for-Shopify and offers a plethora of templates to make email creation easy.

With its powerful features, the app can help you build your email list, send personalized emails, and set up abandoned carts and welcome workflows. Its support team is always available to assist you. The app also allows you to create and send email marketing campaigns, newsletters, and global SMS campaigns.

You can use exit-intent popups, spin-to-win, and other signup forms to grow your email list. With 20+ ready-made automations, you can personalize your emails and generate more sales.

7. Seguno: Email Marketing

Spend less money and time on email marketing. Create and automate emails from your shop's Admin.

Seguno: Email Marketing is the ultimate time-saver app for Shopify merchants. With Seguno, you can quickly achieve great results from your email marketing efforts. The app offers an intuitive interface that lets you create engaging emails, automate email sends, and track your success without leaving Shopify.

With Seguno, you can take advantage of best practices and your shop’s data to grow your business faster. The app allows you to access your segments, discounts, products, blogs, and more without leaving Shopify. Seguno also comes with a library of pre-built email series designed to convert, so you can automate your emails with ease.

The app's full-screen editor, which includes Canva, lets you design beautiful emails in no time. With built-in deliverability assistance and spam protection, you can send your emails securely. Plus, you can get custom support from real email experts, regardless of your shop's size.

8. Upsell—Pop Ups—Email Marketing

Apps seamlessly integrated to boost sales, AOV, and subscribers through an unified customer platform

Upsell—Pop Ups—Email Marketing is the ultimate all-in-one app for Shopify & Shopify Plus stores. It offers personalized customer journeys that convert new visitors to customers and existing customers into repeat buyers, saving you time & money by unifying powerful conversion tools, marketing analytics & A/B testing into one app.

The app integrates seamlessly with popular email marketing services like mail chimp, postscript, sms bump, klaviyo email marketing, ChatGPT & more. With Upsell—Pop Ups—Email Marketing, you can simplify your workload & ditch dozens of apps for ONE store dashboard. Enjoy features like One-Click Upsell Checkout Page, Automated Shopify Email/SMS Marketing, Sales Pop Up Window, and A/B Testing Discounts. 

9. Automizely Email Marketing,SMS

All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.

Looking for a sales and marketing app that has it all? Look no further than Automizely Email Marketing, SMS. This app offers merchants a variety of advanced tools like AI-powered product recommendations, countdown timers, and promotional bars.

And all of these tools are designed to create interactive experiences that can help to drive sales. With pre-built templates for emails and SMS, as well as conversion popups like spin wheels, you can easily customize and personalize your marketing outreach.

Plus, with A/B testing and easy performance monitoring through one dashboard, you can easily track your progress and make data-driven decisions. With a built-in CRM, you can even create relevant and meaningful customer segments. 

10. OrderlyEmails: Email Templates

Customize your store's email notifications to enhance your brand and increase sales effortlessly.

OrderlyEmails: Email Templates allows you to upgrade your Shopify email templates with professional and eye-catching designs. With just one click using the Magic Designer, you can quickly customize your logo, colors, and fonts.

The app also provides you with the ability to add post-purchase discounts, product recommendations, and upsells to increase your sales. You can choose from a variety of email themes and easily customize them in the user-friendly editor. The app supports multi-currency, quick translation, sales tax settings and more, making it easy to tailor it to your specific needs.

Plus, with 24/7 friendly and knowledgeable support, you can rest assured that you will always have assistance if needed. No coding or design skills are required, making it accessible to everyone.

11. Mailchimp Forms

We enable merchants to collect leads using popup forms & to integrate with their Mailchimp accounts.

Mailchimp Forms simplifies lead collection and integration with Mailchimp accounts for Shopify merchants. Boost lead conversions with customized offers and targeted geo-location display rules.

Choose from hundreds of templates for forms and landing pages, and engage customers throughout the sales funnel using email automations and exit-intent lead capture forms. Enjoy advanced email verification, display rules, and automated newsletters and welcome emails.

12. POWR Contact Form Builder

Custom contact form builder: manage & automate customer inquiries with a high-quality autoresponder.

POWR Contact Form Builder streamlines your contact form creation process with its user-friendly editing tools. You can create professional forms for your growing business, choosing from various pre-built templates or creating custom forms using multiple form types. No coding or developer expertise is necessary.

With POWR, you can automate your contact flow by connecting to tools like Mailchimp or Zapier, set form responses to specific user segments using conditional logic, and receive instant email alerts for new form submissions.

Plus, you can easily sync your responses with Google Sheets and centralize your contacts and responses through the POWR dashboard. Interactive forms allow for file uploads and page navigation, and quick autoresponders keep your customers engaged.

These powerful tools have proven instrumental in maximizing the reach and impact of email campaigns, enabling businesses to effectively nurture leads, drive conversions, and build long-lasting customer relationships.

Choosing the right Shopify email marketing app depends on various factors, including business goals, budget, desired functionalities, and scalability. It is essential to carefully evaluate these factors and select the app that best aligns with the unique requirements of your business.

By using one of these top-notch Shopify email marketing apps into your business strategy, you can unlock new opportunities, strengthen customer relationships and elevate your email marketing efforts to new heights.